Avivas Services Marketing Mix Marketing Essay

Avivas Services Marketing Mix Marketing Essay This report will be looking at the services which Aviva provides and how the services the business offer differ from a typical manufacturing firm. Looking at the theoretical issues of intangibility, heterogeneity, inseparability and perishability which affect the various elements of the services marketing mix of Avivas products provided to their customers. Company Introduction Aviva is the sixth-largest insurance group in the world. It has a turnover of over  £47.1 billion. Aviva provides more than 44.5 million customers with insurance, savings and investment products. They are one of Europes leading providers of Car insurance, Motor insurance, Life insurance, Home insurance, Health insurance, Travel insurance, Personal accident insurance, Pet insurance and Business insurance. Avivas main activities are the provision of general and life insurance, long-term savings products and fund management services. The group has around 36,600 employees,  £379 billion of assets under management and 43 million customers. Avivas Principal subsidiaries are: Aviva Life Pensions, investments, Life Insurance and long term savings (formerly Norwich Union) Aviva Insurance General Insurance Aviva Investors Fund Management (formerly Morley Fund Management) Aviva is ranked as one of the UKs top 10 most valuable brands in 2012 and has been voted the UKs top life, general and health insurer by insurance intermediaries. Aviva aims for superior long-term investment performance and it is UKs one of the most financially strong investment company. Aviva provides an extensive range of value-for-money, good quality products investments, retirement, protection and healthcare designed and changing to meet your needs, both now and in the future. Aviva was created by a merger of two British insurance firms, Norwich Union and CGU plc. In October 2009 the company decided to focus on its commercial insurance sector and demonstrate its commitment to brokers by launching their find a broker facility, using the British Insurance Brokers Association search engine. To help them with this endeavour, Paul Whitehouse was recruited to play the part of a successful hairdresser running three salons. The message of the campaign focused on business insurance through insurance brokers. The closing line of the campaign was Were in business to keep you in business. The Marketing Mix Marketing is the ability of an organisation to provide the right product, at the right price, via the right outlets and presented in the correct way . In addition to product, price, place and promotion, services marketing calls for three additional Ps people, processes and physical evidence. The idea of classification affecting the marketing mix often expands our understanding of the marketing mix itself. For example excluding product classifications such as tangibility, reputation, heterogeneity, inseparability, perish-ability and ownership which are associated with service, we can look at the marketing mix as simply four Ps: The product, the price, the place, and the promotion. This initial idea of a marketing mix originated in the 1960s when developed by Neil Borden in his book: The Concept of the Marketing Mix (Borden, 1965) In this article Borden lists various elements of the marketing mix for manufacturers, twelve in total, stating the list can be long or short depending on how far one wishes to go in his classification and sub-classification of the marketing procedures. From this list has derived the four Ps of the marketing mix we know today. These four Ps make up the raw product without any service factor, the actual product, where it is sold, the promotion to the target consumer and the selling price. There is arguably no evidence to show any kind of customer service in the four Ps marketing mix, can be thought of as distinctly producer-orientated. (Kotler, Armstrong, Harker, Brennan, 2009) Product Distinctions Theoretical issues of Intangibility, Heterogeneity, Inseparability and Perishability are as follows Intangibility is a unique characteristic of service which cannot be seen physically, felt, tasted or touched as physical goods are. For example when we watch a movie in the theatre, we are entertained by watching it. Entertainment is the output of the service that is delivered. Issues caused by intangibility are Lack of service inventories: Services cannot be stored as the physical goods are. Lack of patent protection: As services are intangible, they cannot be patent protected as the physical goods are. Service offered by one firm can be also offered by other company in different way. Difficulty in communicating services: Goods can be physically displayed, but whereas services are not physically shown to customers. Its hard for the companies to convince the customer to buy make the products that are offered as services. E.g. Insurance Difficulty in pricing services: Services offered by companies differ and no two services can be same as customers needs are different. Services are customised and hence tend to have fixed pricing. Heterogeneity is a unique characteristic of service that reflects the difference in the service that is provided from one customer to other customer. For example when a customer goes to a restaurant and ordered food would be different kind from the other customer and no customers experience is the same. Similarly no ones custom made jewellery looks alike as its unique to the customers requirements. Issues caused by heterogeneity Service standardization and quality control are difficult to achieve Services provided by different providers within the same location tend to be same. Mood and skills of a single provider differ from day-to-day Inseparability is a unique characteristic of service which displays the association between the people or company which provides service and the person who is engaged in receiving the service and also other customers who are indirectly or directly getting the knowledge. For example when a customer wants to take an internet connection, the sales team of the internet company need not interact face to face with the customer to give the information about the product. But whereas in a production process like Saloon, the customer has to be physically present to get his hair cut. Issues caused by inseparability Physical connection of the service provider to the service: In order to provide the service to the customer, the service provider has to be physically present and Face-to-face interaction with customers makes employees satisfaction critical when they are not able to provide proper guidance to customers. Involvement of the customer in the production processes: Customers involvement may vary according to the requirement that the customer be physically present to receive the service, i.e. for a dental service, customer has to be physically present in order to solve his or her problem related to teeth. Involvement of other customers in the production process: Customers presence is required in some service and some customers often share a common service experience and that shared experience can be negative or positive depending upon the experience the customer gets out of the service he has received. Perishability is a unique characteristic of service in which the service cannot be saved. Unused services cannot be reserved or neither can be inventoried. For example seats in a theatre can be inventoried for a period of time before the purchase of the ticket and cannot be inventoried after the show is finished. Another example of perishability is fresh meat, it can be stored for certain time period but once it sold it is completely perished. Issues caused by Perishability Matching supply and demand is a major challenge for the service provider, if there is a higher demand of service, than service providers tend to make the supply of the service maximum. When there is a higher demand, than the service provider gives optimal supply level. Avivas services marketing mix Product There is no point in developing a product or service that no one wants to buy. Companies try to find out what the customers need and then develop the right product that attracts customers. A produce is we produce. If we produce goods it means tangible product and when we produce or generate services, it means intangible service product. A product is what a seller sells and what buyer buys. Thus, Aviva provides insurance services and therefore insurance services are their products. Aviva is the leading company offering insurance services to the users. Apart from offering life insurance policies, they also offer underwriting and consulting services. When a person or an organisation buys an Insurance policy from Aviva, he buys a policy along with it the assistance and the prestige of the insurance company and the facilities of claims and compensation. It is natural that the customers expect a reasonable return for their investment and Aviva as insurance company wants to maximize their profitability. Aviva would have intangibility issue as the company can introduce new insurance scheme which would give the customer the advantage of having to take single insurance policy for the whole family. The company can protect the product brand but it cannot restrict other insurance companies to come up with similar scheme with a different name, hence there is lack of patent protection. The company provides different schemes according to the customers needs and the pricing of the insurance is not the same for every customer. Pricing A product is only worth what customers are prepared to pay for it and the price needs to be competitive. In insurance business the pricing decisions are concerned with the premium charged against the policies that a customer would take and also interest is charged for defaulting the payment of premium. The factors that Aviva uses for determining the premium rates under a life insurance plan are mortality, expense and interest. The premium rates are revised if there are any significant changes like Mortality: When deciding upon the pricing strategy the average rate of mortality is one of the main considerations that it takes in to care. Expenses: The cost of processing, commission to agents, reinsurance companies as well as registration are all incorporated into the cost of instalments, premium sum and forms the integral part of the pricing strategy. Interest: Rate of interest is one of the major factors which determine if the customers willingness to invest in insurance. Customers will not be willing to put their funds to invest in insurance if the interest rates provided by financial institutions are much greater than the perceived returns from the insurance premiums. Aviva would have intangibility issue in pricing, Aviva provides different kinds of insurances. Customers tend to choose which product they would want to opt and as insurance is not same for all the customers the price varies depending on the premium and the term that a customer is will to go for. Hence pricing the service plays a major role in Aviva. Place The place where customers buy a product must be appropriate and convenient for the customer and the product must be available in the right place at the right time. Place plays an important role at Aviva. It has branches all over the UK and also has insurance agents in order to offer the services. This helps the company to process the services to the end-user so that the gap between services that are promised and services that are offered is bridged over. Aviva also offers customers to apply for policies online. This helps the customers to get their insurance without going to the branch or to contact agent and saves customers time. Aviva would have inseparability issues, if a customer wants to take insurance he has to get in touch with the staff and get the information needed to choose the right kind of product he wants. Aviva should have more dedicated advisers to educate the customers for taking insurance and explaining the benefits of having insurance from their company . Promotion Promotion is the way a company communicates what it does and what it offers to the customers. Good promotion is necessary for a company to have better income and it also shows what advantages the customers get when they choose their services. Aviva promotes its services by advertising in television ads, radio and billboards. This helps Aviva to boost its sales. It also provides loyalty discounts to existing customers which helps the company to attract new customers by word of mouth. The company also uses direct mail and online campaigns to target new customers. Aviva also offers special promotional deals which help the company to get new customers who wish to switch from an existing insurance company. When it comes to promotion, Aviva would have heterogeneity and intangibility issues as no customer would have the same kind of policy. Insurance policy depends on various factors like age , health etc. so the company has to customise the policy according to the customer needs so that they could attract more customers. The company gives promotional offers to customers which are intangibility in nature and this makes it hard for the company to actually convince the customer to take their service as they are not physical products which a customer can feel. People Anyone who comes in contact with customers will make an impression and it might have positive or negative. It is out most important for a company to ensure that all employees who have contact with customers are properly trained and also should have right kind of people for the job. Understanding the customer better allows designing appropriate products. Aviva being a service industry and involves a high level of people interaction, Aviva makes sure that all its staff is given regular training so that they can maintain strong relationships with the customers. They have 24 hour helpline with multi-lingual staff to answer customer queries regarding them policies or any other service related issues. When it comes to people, Aviva would have perishability issue. If a customer is not happy with the service that the company is providing then he tend to look for better services that other company offers. Employees should make sure that they understand what the customer issues are and try to help them out so that they dont loose the customer. Process The process of giving a service to a customer is crucial in terms of customer satisfaction such as waiting times, the information given to customers and the way the staff helps the customers are important for a company to keep the customers happy. Customers are not interested in the detail of how the business runs. Avivas process is customer friendly. They advise customers about the products that they offer and tell the customers which product is best suited. Aviva has the reputation of speed and accuracy of payment. Their processing method is easy and convenient to the customers. The instalment schemes they provide cater to the ever growing demands of the customers. They provide different schemes to cater the demand of customers who wish to go for the service. The IT Data Warehousing system of Aviva helps the company to have a unified way to provide service large no. of customers efficiently and maintain their overheads. This helps to improve customer service levels. When it comes to process, Aviva could have issues related to inseparability, intangibility and perishability because they have to have advertise regularly about their products that they offer, new schemes that the company is giving to its existing customers as well as new customers. Service and quality control could also have adverse effect on the sales of their products. If they dont offer customers the help that they need on time, customers might feel unhappy about the service that they get which leads to switchover to a different company. Physical evidence Service cannot be experienced before it is delivered. Physical evidence given by an organisation must confirm the assumptions of the customer. As the customer cannot experience the service before buying it, but they can talk about the service with other people about the experience they have got by choosing their product. Distribution is a key determinant of success for all insurance companies. Today, the insurers have a large reach and presence throughout UK. Building a distribution network is very expensive and time consuming. Aviva provides all the information on their website so that customers can have all the information about the products and the services the company provides. Aviva has also been using remote distribution channels such as telephone and email in order to reach more customers so that they can avoid intermediaries, bring down overheads and increase profitability. Aviva offers an entire range of products including motor, home and life insurance and pensions. Conclusion The seven ps of Marketing Mix The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Taking product classification in to account when dealing with marketing of services, it expands the understanding of the original 4ps. The Insurance business deals in selling services and therefore due weightage in the formation of marketing mix for the Insurance business is needed. The marketing mix includes sub-mixes of the 7 Ps of marketing i.e. the product, its price, place, promotion, people, process physical attraction. The above mentioned 7 Ps can be used for marketing of Insurance products. The services that Aviva offers as mentioned above is affected by issues of classification of being Intangibility, Heterogeneity, Inseparability and Perishability which based on the researched information is performed well by the business. Aviva offers services which are competitive with other insurance companies on price and service support which has helped the company to be ranked as one of the UKs top 10 most valuable brands in 2012 and sixth-largest insurance group in the world. It has become one global brand with 43 million customers and has over 300 years of heritage.

Reflection Paper – Wagner Self Concept

What is Self-concept? According to Wagner, self-concept is that image or mental picture of our invisible self, a feeling of being a person, sense of somebody or of being nobody (p. 5). There are three functional aspects of self concept: appearance, performance and status. It is noteworthy that our feeling of identity of being somebody is derived from feelings when rated by others (p. 13). I could identify with these three aspects of self-concept. Several years ago, when I left my job to be a stay home mum, I struggled with redefining my self-concept.What am I? Why is Self-concept important? While I subsequently found my significance in Christ, I am further enlightened by Wagner’s discussion on of self-concept and its importance. An adequate self-concept is a precious possession that enable one live a useful and productive life, he is emotionally secure and functions from inner resources in a crisis. He accepts his appearance and views his shortcomings as problems to be overcom e and not judge himself as a bad person. He functions because he knows he is and not always trying to become.A person with inadequate self-concept tends to focus his energy and efforts to establish his self-identity, to measure up, his mind is divided into coping with his rectifying this inadequacy and normal living (p. x, 15) What Make Up Self-concept? Wagner paints a picture depicting the cycle of how inadequate self-concept is developed. The feelings of belonging, worthiness and competence form the essential elements of self-concept, they blended together like musical chords (p. 17). When one’s sense of being somebody is threatened, he reacts negatively with hostility, guilt or fear.When he tries to force the situation to change through his hostility, he loses his sense of belonging. When he forces himself to change because he is feeling guilty, he compromises his worthiness. In fear or anxiety tries to protect himself from the threat, his competence is lost. The elements of self-concept are all weakened and emotional insecurity increases and these negatives reactions block empathy and he cannot sense love or show love. Therefore in attempting to correct the threat, his hostility, guilt and fears interfere with the remedy (p. 28).This is very illuminating to me, it enables me to have a good understanding of the causes and effects of emotions in self-concept, which is so crucial if I will be a counselor in future. How did Self-concept come from? Wagner believed that one’s self-concept is accumulated from memories from the day he is born, from basic need of feeding, teething and toilet training and later discipline. The needs and emotions of these growing up activities all affected his emotions of belonging, worthiness, and competence and ultimately his sense of being somebody or nobody.If he is raised with love and correct discipline, these beneficial influences will develop in good self-concept. However if his critical emotional needs are not met, the child is often angry and manipulative of his parents and parental love is given conditional on his performance, the child will develop an inadequate self-concept. While I am no expert in this area, I had some reservations about this. Childhood experiences while important cannot be the sole contributory factor in development of self-concept. Too much blame is apportioned to ineffective parenting.Many of our parents’ love are not ideal and somewhat lacking. In the sixties where I grew up, economies were bad, families were large. Parents spend much of their time stressed out trying to put food on the table. Love if existent was non expressive and unfelt. Disciplines were strict and severe. But a whole generation has grown into adults; many are well adjusted individuals with adequate self concept and functioning properly. My personal opinion is that, what is past is passed; there is no point in examining too much what happened during childhood.We should instead focus on remedy and healing and what can be done. Having said that, I would agree with Wagner that love for our children must not be conditional upon his performance or behavior. As far as possible we must love our children with an unrelenting and voluntary love (p. 47). In disciplining our children, care must be taken not to do so in anger or humiliate him. We must not be overly strict but allow the child space to explore and experiment (p. 63). What Self-concept is not – False Security and Self Verification False security is caused by repression of unwanted feelings and keeping hese out of awareness, when hostility, guilt and fear is repressed, insecurities developed. When the nobody is repressed, the person proves to himself through his appearance, performance or status that he is not a nobody. This process is called self-verification and relate to three basic desires: being wanted (belonging), being good (worthiness) and being adequate (competence) (pp. 95- 96). Self verification gives temporary feelings of being somebody, but the need for this process keep recurring, therefore it is self-perpetuating.I felt that this is good insight why insecure people worked so hard to look good, and to succeed. Unfortunately self verifications do not work, as evidenced by King Solomon’s conclusion in Ecclesiastes 1:2 â€Å"Meaningless! Meaningless! . . . Utterly meaningless! Everything is meaningless† Many people climb those ladders to success, only to discover when they reach the top that they are leaning against the wrong wall! The only identity equation that works is me +GOD = ME. What is secure self-concept? Secure self-concept must be based on unconditional love which is found only in God’s love.God is the only reliable source of true love as God is love (1 John4:8). God loves us because we are somebody to Him. We have intrinsic value. He did not love us because we love Him, His love cannot be manipulated, He is someone in authority who is always honest and fair and does not hide the truth about us (p. 104). When we come to God in faith we come into a relationship with him, we are firstly justified and healed with a restored sense of being somebody, a sense of awareness as a whole person which in turn give have hope in God and incite obedience to God (pp. 10-113). However, we still need to grow in our ability to move from relatives to absolutes are as God is Holy and good (absolutes) and overcome self-verification. This means that we can accept ourselves as being bad, a nobody because God can accept us in so doing, we are free to move towards being godly, applying ourselves to do God’s will (p. 129). This is so liberating and refreshing. Wagner said that in relating to God as a Father who accepts us as we are, validates our sense of belonging. God is pleased to acknowledge us as sons (Rom 8:15-17).In relating to Jesus, our sins are forgiven, there is no more guilt and condemnations, our worthiness are validated. In r elating to the Holy Spirit, we are comforted and enabled therefore competent. These thoughts are indeed very re-affirming and reassuring. What next? In coming to faith, our self concept is settled, this allows us to love God and others as commanded in Matthew 22:37-39. We may be faced with antagonistic situations that threaten our sense of being somebody. We therefore need to grow in our Christian life through reading God’s Word, prayer and fellowship with other Christians.

Case Study About Trust Report Essay

Trust is the ability to rely confidently, either on an individual or in this scenario the company’s product. It is judged on three dimensions; namely, the ability to be technically competent, its benevolence, that is, the interests and motives, and, finally, the integrity. Positive judgment is a good reflect on the customers’ will to take part in the organization’s dealings. This act may involve buying the company’s products, investing in its stocks, or being an employee. In case any of the attributes become questionable, it may make the customers wary and reluctant in risk taking (Kourdi & Bibb, 2007). Distrust in the organization may increase inefficiencies of innovation and damage relationships. Causes leading to the loss of trust Toyota Motor Corporation is a Japan based motor manufacturer. Its headquarters are in Aichi, Japan. This corporation was founded in 1937 and had been since among the best performing motor manufacturers and dealers in the world. With more than 3 billion yen as profit in a fiscal year, as per the financial report of 2013, Toyota could be said to be among what Forbes magazine would name the top 100 best corporations (Kourdi & Bibb, 2007). Since the year 2004 to 2010, there had been several complains on Toyota Motors concerning engines and accelerators. On 28 August 2009, a tragic accident occurred in San Diego involving a family travelling in a Toyota Lexus. The car lost control and all the passengers died. Toyota, known for its impeccable repute for reliability and quality products suddenly had to deal with trust crisis. A deficiency in attributes that lead to trust of the company’s products and services in form of a scandal can lead to instant lack of trust (Blackshaw, 2008). An effective response to a trust scandal or failure needs interventions that are aimed at curbing distrust and  rebuilding trustworthiness. Distrust regulation can be done through enforcing controls, conditions, and constraints to employees in order to rectify the failure. Intervening may require the removal of guilty parties, the change of the cultural norms of the organization, and introduction of new or the revision of incentives (Blackshaw, 2008). This is not sufficient. Statements and actions too are needed to demonstrate trustworthiness. Statements that show the company’s compelling ability, integrity, and benevolence are required. Apologies, transparency, and ethical practice are required as well. How effective do you consider the taken mitigation actions? Effective repair of trust should undergo simple steps. The first is immediate response to Toyota Corporation belated communications; belated recalls and public apologies damaged its reputation more than the original accident (Liker, 2004). The company ended up losing its sales, investors, and market share. They also lost customer confidence. Toyota Company expressed concern by realizing a statement where they apologized to the family of the victims. It also pledged to carry out investigations. However, the company, regrettably, did not point out the possible causes. This seems like an effective immediate response but it is required for a company to point out to possible causes. Later, the floor mats were suspected to be the likely cause of two accidents that had occurred earlier, but this did not prompt the company into issuing a customer warning (Liker, 2004). They acted upon the suspicions five days after the analysis of the cause was confirmed. This was nineteen days after the fatal accidents. In order to rebuild customer, employee, and investor trust, Toyota Motors released a statement assuring their customers that the floor mats were in good conditions and safe. They praised them as being among the safest mats. This statement was later challenged by NHTSA who accused the company of releasing misleading and inaccurate reports. In a bid to save itself from further downfall, Toyota Motors reacted by giving a remedy to the sticky floor mats. This action caused discretion among investors who thought of the company to have had unclear motives when they released the first statement (Liker, Hoseus, & Center for Quality People and Organizations, 2008). This further dented the trust of the shareholders. The mitigation process of the Toyota Company took  a long time, hence more damage to be controlled. It was ineffective at the beginning, which was a blow to the shareholders. Although the company founder Akio Toyoda later sent out apologies and through the wall street journal expressed his commitment to reforming the company towards better and safe products with the aim of repairing the damage that had been done (Liker, Hoseus, & Center for Quality People and Organizations, 2008). The company through the court compensated the family that had lost their relatives through the accident. This was a step to convey the company’s acceptance of the guilt. Consequences of not addressing trust issues Failure to respond to issues and address the remedies publicly can lead to severe disciplinary actions on a company. These actions may include its termination and payment of fine; Toyota Company due to its sluggish manner of responding to the claims against its products was fined $16.4million (Pelletier, 2005). This is because the company failed to warn its customers thereafter. Toyota accepted its penance. Do you believe that the company’s reputation can be re-build, or will they suffer the consequences also in the years to come? Despite the tarnishing of Toyota Corporation’s reputation, the customers’ and investors’ trust will be rebuilt. The actions that the company undertook such as restricting the company’s management team and procuring a new safety system have seen the company rise to becoming once again among the most profitable companies in the world (Pelletier, 2005). The company is rebuilding itself since the 2009 failure. It has had numerous innovations and recently announced mass hiring of employees. References Bibb, S., Kourdi, J., & Bibb, S. (2007). A question of trust: The crucial nature of trust – and how to build it in your work and life. London: Cyan. Blackshaw, P. (2008). Satisfied customers tell three friends, angry customers tell 3,000: Running a business in today’s consumer driven world. New York: Doubleday. Liker, J. K. (2004). The Toyota way: 14 management principles from the world’s greatest manufacturer. New York: McGraw-Hill.Top of Form Top of FormLiker, J. K., Hoseus, M., & Center for Quality People and Organizations. (2008). Toyota culture: The heart and soul of the Toyota way. New York: McGraw-Hill. Pelletier, R. (2005). It’s all about service: How to lead your people to care for your customers. Hoboken, N.J: John Wiley & Sons Bottom of Form Bottom of Form

Analysis Of Bands - 954 Words

With director positions in the band having been available, Lead Downard and Dalton Haberman took up the challenge. â€Å"There’s many things that are easier because it was about delegating responsibilities a little bit more. Running a 6-12 4A program with just two people is insane, so as we kept growing we needed the help,† said Tom Brockman, Director or Bands, in response to how having three band directors this year has helped. But Downard and Haberman didn’t just come out of nowhere. Haberman grew up in nearby Kearney, Missouri, and Downard came from Union, Missouri, which is near St. Louis. When they graduated, both went into college. â€Å"Well, I graduated in 2014 from Missouri State with my degree in Music Ed., then I did my student†¦show more content†¦Downard took a different path. â€Å"I wanted to be a chef. And then for a little while I actually wanted to go into journalism. And that’s what most of the way through high school I thought I was going to do until about my junior year when I started thinking about music, and then senior year I applied,† said Downard. With their majors sorted out, both also had varied reasons for going into music education. â€Å"There was a time in my college career where it just like there was nothing else I was ever going to do,† said Haberman. Downard had a different reason for going into this field. â€Å"I knew I wanted to do something with music, and I loved high school band, everything about it. Marching, pep band, things like that, and was involved in all of those aspects and I really didn’t want that to end. I really wanted to be a part of that,† said Downard. With those reasons propelling them into spots at Smithville, Downard and Haberman were welcomed into the band with open arms. â€Å"They’re really nice. 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It’s a simple and straightforward tale in whichRead MoreAnd the Band Played on Public Health Analysis Essay1168 Words   |  5 Pageshealth classes throughout schooling, as a reminder to be careful around other students, as you do not know if they carry a bug that could hurt you.   As far as I remember, we just equated this warning to cooties.   This film, based on the book, And The Band Played On, by Randy Shilts, has opened my eyes to world of public health, epidemiology, and the world’s reaction to an unknown health issue, publically, scientifically, and politically.    I never knew what a struggle it would be to understand anRead MoreAnalysis Of Debra Nussbaum In The Marching Band And Proud Of It963 Words   |  4 Pagesthe Marching Band and Proud of It† by Debra Nussbaum followed the story of the marching band from Pennsbury High School in Philadelphia. In the second paragraph, Nussbaum claimed that band can be â€Å"cool†. Marching bands travel across the US, are becoming increasingly competitive, and perform more interesting shows. The Pennsbury marching band has a respected reputation in the school because they gain national recognition and have a certain prestige within the school. The prevalence of band is growingRead MoreAnalysis Of Robin Hood And His Band Of Merry Friends Essay2066 Words   |  9 PagesINTRODUCTION Robin Hood a famous character in English literature, who is famous for his welfare work for the needy people in the society. The report is basically focusing towards the analysis of Robin Hood and his band of merry friends. The group is planning to look certain amendments in their group structure and for that purpose they are initiating certain action in their operations. As Robin Hood is a Social Entrepreneur and managing his organisation for social welfare of the community rather